Freepack Spirit Awards | VS Pack event

The packaging design student contest

Within the occasion of VS Pack, Atlanpack organises, in partnership with the INDP, the FreePack Spirit contest which encourages the development of packaging creations on the Spirit market. A great showcase for future student designers.

FreePack Spirit Awards: 1300 candidates since 2003

Organized since 2003 in partnership with the National Institute of Packaging Design (INDP), the FreePack Spirit contest has attracted more than 1,300 candidates representing some 50 different schools. Students must create the complete packaging of a brand or a consumption concept of a spirit drink. The shortlisted projects are exposed during the VS Pack exhibition, organized every two years in Cognac. They benefit from visibility among the 3,000 visiting professionals and from the press coverage that accompanies this event. Note that for the exhibiting companies, VS Pack organizes the SpiriPack Trophies.

Next edition in 2027

2025 FreePack Spirit winners on the theme "Exploring the world through packaging"

1st prize : NOLJA

Nolja, a Swedish whisky born at the foot of Mount Nlja, aged 12 years, embodies Nordic purity, refined Scandinavian design, and an eco‑responsible approach, with a bottle that becomes a lamp evoking the Swedish Northern Lights.

2nd prize : LIMONEA

Travel‑inspired packaging blending discovery, wonder, and sharing: a peelable lemon‑skin texture reveals a luminous Mediterranean landscape, followed by integrated biodegradable glasses to enjoy Limoncello together in a sustainable, convivial way.

3rd prize : VA'A

VA’A, a rum inspired by the Polynesian origins of sugarcane, invites a sensory journey with edible, flavor‑infusing labels, followed by a self‑watering bottle and circular, sustainable coconut‑fiber packaging.

Standout : KATOUM

Katoum, a vodka packaging inspired by the iceberg, uses modular origami to insulate the bottle, trap air, maintain cold temperatures, adapt to different formats, and visually evoke natural Nordic ice layers.

How to apply for the FreePack Spirit contest?

Are you a student at a design and/or packaging design school, graphic arts, visual communication, fine arts? Are you registered for the current academic year? The Packaging Innovation Exhibition can be a quality springboard in your creative career! Submit your application by contacting the organising team. You will be given all the information you need to prepare your application. The next competition will take place in 2027, so think about it now.

Contact the team