A French tradeshow dedicated to packaging innovation for Wines & Spirits

VS Pack is a unique exhibition in France: during 3 days, more than 3,000 professional visitors, more than 110 exhibitors, conferences to discuss the future of the entire packaging sector in the world of Wines & Spirits.

Packaging exhibition in the heart of the spirits area

The VS Pack exhibition takes place every 2 years at the exhibition centre in the town of Cognac, in the Charente region. The Cognac area is dynamic and offers multiple skills.

VS Pack brings the latest innovations in packaging and allows the world of wine and spirits to differentiate itself and win new market shares.

Creativity, durability of packaging or the originality of a closure can make the difference in this highly competitive sector. Thanks to the quality of its exhibitors and the diversity of the conferences held during the 3 days of the event, VS Pack offers all the professionals an excellent place to network and develop their business.

Missions of the Premium packaging exhibition

Bottled spirits at the VS Pack packaging exhibition

Bringing together
The primary mission of the VS Pack exhibition is to bring together, during 3 days, professionals in the fields of packaging, closures, labels, packaging and materials for French and international wines and spirits market.

Over the years, the show has adapted to market changes and met the expectations of companies from a variety of sectors.

Project yourself
By participating in VS Pack, you can project yourself into the future of the packaging industry, develop innovative ideas to promote your know-how and maintain your competitive edge.

VS PACK 2021
key figures







VS Pack 2021 key figures

  • 2023 will be the 12th edition of the VS Pack exhibition.
  • More than 110 national and international exhibitors, experts in premium packaging, groups with a strong reputation but also innovative SMEs and VSEs.
  • An average of 3 000 visitors at each event.
  • 15 conferences during 3 days.
  • 7 trophies and prizes awarded to companies and students for their innovation in packaging.
  • More than 20 loyal partners.
Visitors exchange ideas at the VSPack packaging trade fair

Why exhibit at VS Pack?

Are you a packaging manufacturer, a printer, a design agency, a communication agency, …? Are your products innovative, creative and original?

Exhibit at VS Pack to meet, in a single place, the decision-makers in the wine and spirits industry who are looking for packaging solutions!

A unique packaging exhibition in France

Conference with wine and spirits experts at VS Pack
High-value conferences

The VS Pack exhibition is a 3-day cycle of free conferences on all the themes of the wine and spirits market of tomorrow: innovation, packaging, legal aspects, marketing trends, etc. 

Take part in the freepack spirit contest at vs pack exhibition
The Freepack Spirit contest

This contest is dedicated to packaging design students. It is organised in partnership with the INDP – Institut National du Design Packaging – to promote the creativity of tomorrow’s designers.

Winners of the Spiripack Trophies of the VS Pack of Cognac
The Spiripack Awards

Each edition of VS Pack rewards the best packaging innovations in the field of premium and ultra-premium drinks. This is an opportunity for you to highlight your new products and to showcase the work of your teams.