Three days of free conferences

The VS Pack exhibition is also a 3-day cycle of free conferences and round tables on all the themes of tomorrow’s Wine and Spirits market: innovation, packaging, legal aspects, marketing trends. Gain insight into your business with the help of the experts involved.

December 7th, 2021
  • 10:00am

What are the latest innovations in capping solutions?

Round table discussion moderated by Jean Poncet, Editor-in-Chief of MP Media Group

  • Speaker(s)

Hervé Berodier – Key Account Manager – France, Benelux and Luxury Market – GUALA CLOSURES
Cédric Raynaud – Director – SETOP
Alban Petiteaux – Associate Founder – ISOLA SAS

December 7th, 2021
  • 11:00am

How to protect your Wines & Spirits brands ?

In this conference dedicated to the legal protection of trademarks, Philippe Rodhain will help you understand the specific needs of the world of Wines & Spirits.

  • Speaker(s)

Philippe Rodhain – Founder and partner of IP SPHERE

December 7th, 2021
  • 2:00pm

Innovations and trends in glass

Round table discussion moderated by Thomas Gueller, Editor in Chief of V&S NEWS.

  • Speaker(s)

Hervé de Rivoire – Spirits Key Account Manager – STOELZLE GLASS GROUP
Régis Maillet – Group Marketing Director – SAVERGLASS

December 7th, 2021
  • 3:00pm

The label: the element of differentiation for brands

Round table discussion moderated by Maud Poupa, Premium & Luxury Journalist

  • Speaker(s)

Franck Lopez – General Manager – KURZ
Patrick Cochet – Key Account Manager V&S – AUTAJON
Marie Hardel – Site Manager – INESSENS

December 7th, 2021
  • 4:00pm

Immersive storytelling trends

Aurélie Colin-Thévenet, co-founder of Lux Lingua, a marketing agency, will give you an overview of the technologies that make this immersion possible. She will provide inspiring examples of how you can use mixed reality to engage your audience differently.

  • Speaker(s)

Aurélie Colin-Thevenet – Cofounder – LUX LINGUA

December 8th, 2021
  • 10:00am

The great revolution in the beverage world

During this conference, Sébastien Dathané, consultant and trainer in spirits, explores with you the new trends in the world of beverages, alcoholic and non-alcoholic. After a quick overview, he will suggest new ways for you, the packaging actors, to understand and adapt to the new consumption trends.

  • Speaker(s)

Sébastien Dathané – Consultant / trainer in spirits. Lecturer at the University of Poitiers

December 8th, 2021
  • 11:00am

Ever more sustainable packaging: how is the closure industry making this transition?

Round table discussion moderated by Alissa Demorest – Editorial Director – FORME DE LUXE

  • Speaker(s)

Guillaume Monin – Materials engineer – Bouchages Delage
Christophe Sauvaud – General Manager – Amorim Top Series France
Gian Marco Fiorini – Export Area Manager – Labrenta

December 8th, 2021
  • 2:00pm

Innovation, Design and Industry

Digital Packaging applies a method based on dual skills.

  • Speaker(s)

Olivier Démétriadis – Sales Director – DIGITAL PACKAGING

December 8th, 2021
  • 2:30pm

Spirits: the world after

Sanitary context, bad harvests, but also a clear rebound of exports in the first half of 2021… Hope allowed or well-founded concern? Nicolas Ozanam is the General Delegate of the French Federation of Wine and Spirits Exporters.

He will share with you his perception of the future of the industry: export potential, logistical problems at the global level and international relations will be at the heart of his speech.

  • Speaker(s)

Nicolas Ozanam – General Delegate – Federation of Wine and Spirits Exporters

December 8th, 2021
  • 3:30pm

Material transition in the luxury sector

Jean-Christophe Boulard, Atlanpack’s General Delegate, will lead a round table discussion with experts from FIBOIS – the interprofession of the forestry and paper industry in New Aquitaine, ACD – a company specializing in binding materials and packaging, and SIEL – a specialist in industrial packaging.

Together, they will discuss the transition of materials to try to answer a question that impacts all packaging companies in the wine & spirits industry: what are the prospects of this transition for luxury packaging? The regulatory aspect, consumer trends, and the costs related to this transition are all subjects that will be addressed.

  • Speaker(s)

Osvaldo VALENTE PIRES – Wine & Spirits Key Account Manager – LGR Packaging
Pierre-Olivier BOUVRY – Co-founder – Eco In Pack

December 8th, 2021
  • 4:30pm

Decoration & Embellishment

Finishing and sublimation solutions for the luxury industry

Round table discussion moderated by Doria Maïz – Editor in chief – Emballage Digest

  • Speaker(s)

Jean-Pierre BERNADET – President – BERNADET
Laurent GERY – General Manager – ORIOL & FONTANEL
Sofiane Mameri – Sustainable Development Manager – SLEEVER

December 9th, 2021
  • 10:00am

Trends in packaging

Feedback and testimonials

  • Speaker(s)

Not precised

December 9th, 2021
  • 11h

Trends and developments in mixology

Conference animated by David Boileau – Ambassador of Cognac – BNIC

  • Speaker(s)

Marion Duband – General Manager – Maison ARTONIC
Guillaume Le Dorner – Co-propriétaire et Manager – Bar Le Luciole

Conferences and contests

Freepack Spirit wins 1st prize 2021 for Host at VS Pack with INDP
The Freepack Spirit contest

This contest is dedicated to packaging design students. It is organised in partnership with the INDP – Institut National du Design Packaging – to promote the creativity of tomorrow’s designers.

Winners of the Spiripack Trophies of the VS Pack of Cognac
The Spiripack Awards

Each edition of VS Pack rewards the best packaging innovations in the field of premium and ultra-premium drinks. This is an opportunity for you to highlight your new products and to showcase the work of your teams.

Organizing team of VS Pack Cognac exhibition
Contact the team

Exhibitor, visitor, journalist: the organising team is here to answer all your questions about the next edition of the VS Pack show. You can use the form to get in touch with the team.