December 2, 2025
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09:30am
Opening Conference
International Marketing of Spirits
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Speaker(s)
General presentation hosted by Atlanpack, organizer of the VS Pack trade show
Conferences
Three days of free conferences
The VS Pack exhibition is also a 3-day cycle of free conferences and round tables on all the themes of tomorrow’s Wine and Spirits market: innovation, packaging, legal aspects, marketing trends. Gain insight into your business with the help of the experts involved.
This programme might change; thank you for your understanding.
December 2, 2025
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11:00am
Official Opening and Tour of the Trade Show
December 2, 2025
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2:00pm
The Economic Context of the Cognac Industry
Roundtable moderated by Jean-Christophe BOULARD – General Delegate of Atlanpack
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Speaker(s)
- Tatiana MÉTAIS – General Delegate of the Union of Cognac Houses
- Lionel LALAGÜE – Director of Public and International Affairs at BNIC
December 2, 2025
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3:15pm
CSR and ESG Commitment of Industry Stakeholders
Roundtable moderated by Jean-Christophe BOULARD – General Delegate of Atlanpack
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Speaker(s)
- Sophie GOURBAT-RAIMBAULT – Deputy Director of Sustainable Development – HENNESSY
- Isabelle GRUARD – Marketing Director – CREALIS GROUP
- Stéphan DUPONT – Director of Marketing, Communications & CSR – ALLIANCE ÉTIQUETTES
December 2, 2025
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4:30pm
INNOVATION PITCHES
Giving the floor to innovative companies!
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Speaker(s)
- Florence CHAPIN – Industrial Property Consultant – NOVAGRAAF
- Colombe DOUGNAC – Head of the Bordeaux Agency – NOVAGRAAF
- Martin CALMETTES – Co-founder – ECO IN PACK
December 3, 2025
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10:00am
Revival of Fine Engraving: An ancestral craft combining precision and safety for your labels
Roundtable moderated by François DROUNAU – Founder of L’Assemblage
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Speaker(s)
- PHILAPOSTE
- CITRUS AURANTIUM
- FIDEWINE
- PROFORMATS
- NATIONAL GENDARMERIE
December 3, 2025
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11:15am
AI to Better Understand Consumers
Roundtable moderated by François DROUNAU – Founder of L’Assemblage
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Speaker(s)
- ASK MONA
- WINE SPACE
- VINOTRACKER
- IAE BORDEAUX
- PHILAPOSTE
December 3, 2025
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2:00pm
Innovation Across the Entire Packaging Chain
Roundtable moderated by Jean PONCET – Editor-in-Chief at MP MÉDIAS
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Speaker(s)
- Christophe Sauvaud – Chief Executive Officer – AMORIM
- Antoine Ney – Head of Development Services and Engineering Department – SAVERGLASS
December 3, 2025
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3:15pm
Consumer Information: From Print to Digital
Roundtable moderated by Stéphanie GENDRON – Editor-in-Chief at Formes de luxe
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Speaker(s)
- Aurélie COLIN-THÉVENET – Cofounder – LUX LINGUA
- Karl RICHTER – Sales Director France – SLEEVER INTERNATIONAL
- Stéphane LEFONDEUR – Purchasing and Development Manager – RÉMY MARTIN
December 3, 2025
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4:30pm
Cardboard and the Challenges of the PPWR
Conference
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Speaker(s)
Rémy KREMER – Customer Experience & Better Planet Packaging Manager – SMURFIT WESTROCK
December 3, 2025
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5:00pm
Zamak and the Challenges of the PPWR
Conference
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Speaker(s)
Claire Trescartes – Board member – SEGEDE
December 3, 2025
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6:30pm
SPIRIPACK 2025 Awards Ceremony
December 4, 2025
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09:45am
What Are the Current Consumption Trends in Wine and Alcoholic Beverages?
Roundtable moderated by Gilles Brianceau, Director of the INNOVIN cluster
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Speaker(s)
- Virginie Drahonnet – Founder of the agency CITRUS AURANTIUM
- Matteo Vitale – Directeur Général France de BERLIN PACKAGING
December 4, 2025
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11:30am
Overview of International Developments and Innovations in Spirits
Conference
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Speaker(s)
- Quitterie Fourquet – Director of CIDS
- Antoine Bocheux – Research and Monitoring Officer at CIDS
December 4, 2025
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2:00pm
Paper Creation: Historical and Contemporary Perspectives
Roundtable moderated by Jean-Christophe Boulard – Secretary General of INDP
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Speaker(s)
- Florent Gaillard – Director of the Paper Museum
- Patrice Begnier – Designer – L’ATELIER PATRICE BEGNIER
- Jean-Michel JOBIT – Designer
- Cédric RAYNAUD – President – MAISON LINEA
December 4, 2025
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3:30pm
FREEPACK SPIRIT 2025 Awards Ceremony
Conferences and contests
The Freepack Spirit contest
This contest is dedicated to packaging design students. It is organised in partnership with the “Institut National du Design Packaging” to promote the creativity of tomorrow’s designers.
The Spiripack Awards
Each edition of VS Pack rewards the best packaging innovations in the field of premium and ultra-premium drinks. This is an opportunity for you to highlight your new products and to showcase the work of your teams.
Contact the team
Exhibitor, visitor, journalist: the organising team is here to answer all your questions about the next edition of the VS Pack show. You can use the form to get in touch with the team.